About

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Bonjour!

Korin Avraham is the girl behind the blog Ya Salam, where she capture her experiences in fashion, lifestyle and travelling.

She is a lawyer with a finance and LLM degree, who started YaSalm fashion blog in September 2011. The blog has since evolved from a hobby into a profession and she covers international fashion events around the world and has worked with major fashion houses.

Chosen as one of the top 5 Israeli It Girls and a top 5 Instagramerto follow in TelAviv, she is No. 1 blogger in Israel according to Calcalist, the country’s leading business newspaper. Elle Mexico and Popsugar named her one of the best bloggers to watch, Vogue Italy went further and dubbed her a Vouguista.

Korin has covered Milan, Paris,Tel Aviv and Kiev fashion weeks along with the last Cannes Film Festival attended by the AMFAR.

She has been enrolled in several productions with international brands like Louis Vuitton, Gucci, Burberry, Missoni, Moschino, H&M – for which she did an underwater photo shoot, Forever 21 and more. She recently did a notorious collaboration with adidas.

Selected by United Airlines as Tel-Aviv’s style icon and by Asos as one of two muses in the city, she produced photo shoots and videos for brands as Belveder Vodka, Moet and more. She regularly collaborates with MH and is a proud Toni and Guy’s ambassador in Israel these days.

She’s in charge of visual branding at Marquer Agency, a digital advertisement company working at the crossroads of fashion, lifestyle and technology, where Korin combines most of her interests.