A project that screams Bold and Fearless is definitely the kind of projects that I like, even more so when it’s paired with one of my favorite brands, Cartier.

IMGL2403 IMGL2410

The truth is,  I can’t say I’m completely fearless, as some fears live inside of me; some rent space in my head, some in my heart, some scream while others whisper in my ear.

I do believe that fears should exist and that shouldn’t scare us, in fact, I think we should find peace with them and be bold enough to be led by our dreams.

IMGL2538 IMGL2552

The day I received the exciting news that which said I was chosen exclusively to present the new Santos watch and his ‘girlfriend’ Panthère de Cartier in Israel for Padani, I had just finished the last page of the book The Alchemist by Paulo Coelho, which I believe wasn’t by coincidence.

IMGL2006 IMGL1980

I wrote down some quotes during that inspiring read, but the one I felt the most connected to was: “Tell your heart that the fear of suffering is worse than the suffering itself. And that no heart has ever suffered when it goes in search of its dreams, because every second of the search is a second’s encounter with God and with eternity.”

IMGL2580 IMGL2695

This quote inspired me so much that I decided that I would take Santos and Panthère to a voyage in the desert, as it was time to use the magical silence of the desert to talk to my heart.

IMGL2637_sharper IMGL2664

It was a cosmic journey and every time I looked at the watch it reminded me that I don’t and shouldn’t live in either my past or my future, and that I should only be interested in the present…”If you can concentrate always on the present, you’ll be a happy man. Life will be a party for you, a grand festival, because life is the moment we’re living now.”

IMGL2308 IMGL2213


Photographed by Eli Bohbot

Hair and Makeup by Rinat Shor




Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>