She declared that fashion is dead, dreamed as a child to become a restaurateur, ‘hybrid’ is her favorite word and fresh cut grass is her favorite smell, Time magazine named her as one of the 25 most influential people in fashion and she thinks that never ending curiosity is what makes her the queen of trends.
If you had not guessed it by now, I had the great pleasure to meet in person, Miss Edelkoort. Li Edelkoort, one of the world’s most famous trend forecasters, and a super inspirational woman who dreams of transposing the rules to create ingenious pandemonium.
This story all began like a weird joke where a Fashionista and a Caesar got to meet. To be more accurate, it was a blind date. In a very nice hotel, In the last of the summer, a date that turned into a romance, based on passion and innovations, design and inspiration.
So yes, the Fashionista is moi, and Mr. Caesar is actually ‘Caesarstone‘ the leading company who pioneered the original premium quartz surface. The brand that use stone as the material, while his core is, creativity, enthusiasm and, of course design, that designed to inspire.
I wasn’t Caeser’s first romance, actually, I’m one of many, as every year they team up with world wide leading designers, but this summer something special happened, the ‘Caesar of Stone’ and ‘The Queen of Trends’ got together to find the next big thing of the stone design arena, and I had the chance to see it all.
If that wasn’t exciting enough, a week later I was invited to the Caesarstone factory for a special tour and a photo shoot and… I Also got an exclusive 30 minutes with the queen and here some of the highlights she shared with me over a fine glass of wine while she visited “the dynamic, hysterical, confusing, the land full of joy” – Israel.
Q – What was the first human trend?
A – getting warm, and very early after creating the clothes, then man started to make his clothes based on his fantasies, asking to define him being different and unique by what he wears.
Q – What is your favorite trend?
A – Material becoming a message. I believe that every material has life in it and that’s one of the reasons why we should have more respect to all kind of materials.
Q – I heard you talking about ‘imperfection as a trend’, do you think it has something to do with the fact that it got so popular today to share a (fake) perfect life on social media?
A – People’s longing for authenticity comes as a reaction against the digital age, and more recently, as an overdose from reality entertainment, which includes social media. It is about finding a balance between the unique and the serial.
It reminds me of a graduation project by Sang-Hoon Lee, a Korean Masters design student that came from a culture where being perfect was paramount, he felt rejected by society after he started to lose his hair. He responded by finding strength in a collection of tabletop he designed. His poetic concept called I’M PERFECT, and the idea was collecting cast-off rejects from the porcelain industry and white cups and plates that were imperfect and had a wobbly edge or a cracked lip…. They were beautiful because of their imperfections. These pieces sold out in a matter of days and were another example of serial design that is also one-of-a-kind.
Q – You mentioned that what inspires you the most is Women, who were the most inspiring for you?